Berlin-based group We Will Kaleid use an array of electronic and art pop sonics to explore themes pertaining to the emancipation of one’s self from the darker grips of life.

Having released a number of singles throughout 2021 including ‘Revoke’, ‘Aphelion’ and ‘Monoatomic’, We Will Kaleid unveil their latest single and video ‘Lure’. Directed by Alice Penner and Henry Gill, the concept revolves around the idea of the losing of one’s self as the lead character played by Marcia Davies slowly finds her physical body altering to a digital being. There is an air of paranoia and confusion throughout the video, which can be a metaphoric gesture pertaining to haunting and fragile state of humankind as we currently know it.