For their new Gucci Flora Orchid Eau de Parfum campaign, the luxury brand taps superstar Miley Cyrus as the face.
The Gucci team have shared the brand's new Spring 2024 campaign with the latest Ancora collection manned under creative director Sabato De Sarno.
For their Valigeria campaign, Gucci creative director Alessandro Michele enlists actor Ryan Gosling as the face. In the campaign video, captured by photographer/director Glen Luchford, Gosling opens the case only to discover a parallel universe.
Back in November of last year Gucci presented their Love Parade runway show on Hollywood Blvd. in Los Angeles. Now the luxury house unveils the official campaign video.
For the Gucci 100 Campaign video, the Italian brand celebrates the diversity of music and eras. From Fela Kuti to Ice Cube, Alicia Bridges to The Nurse, the Joshua Woods-shot visuals are trips through decades not only sonically but also with the clothing. Of course While Gucci has been at the forefront of 70s-inspired attire, the campaign also highlights the 90s with denim jackets and fishing style bucket hats.
Director Floria Sigismondi and Gucci designer Alessandro Michele come together to create a new short video for the brand's new Aria collection. Filmed on a flashing runway set, the latest pieces pull from Equestrian attire whilst still incorporating Michele's love of 1970s aesthetics.
Designer and personality Alexa Chung, actress Vanessa Kirby and singer Celeste are all the faces of Gucci's latest campaign. Shot by Angelo Pennetta in London's Hyde Park, the natural backdrop beautifully compliments the new line which taps into a 70s aesthetic. Oversize sunglasses, Princetown slippers and elegant bags from Gucci's Beloved collection are all on the menu.
The team over at Gucci have revealed their latest Off The Grid collection with a star-studded campaign video featuring Jane Fonda, King Princess, Lil Nas X, David Mayer de Rothschild and Miyavi. The visuals feature the stars building a tree house in the middle of downtown Los Angeles, adding fixtures and planting a garden which also points to the collection using recycled, organic and sustainable materials.
For Gucci's Spring/Summer 2020 eyewear campaign, the company enlists Harmony Korine to direct a music meets fashion short film which stars actress NiNi. The video also features actor and singer KAI. Shot inside the legendary Los Angeles record store Amoeba, located on Sunset Blvd., models sport the retro-driven frames whilst delving into the mass amounts of vinyl and DVD's located throughout the shop.
Horses and 70s inspired fashion are the emphasis in the new Gucci Spring/Summer 2020 campaign. Directed by Yorgos Lanthimos and shot in Los Angeles, models stroll around the city with their horses proudly beside them, even of it's in a car, home, poolside, you name it.