The Gucci team have shared the brand’s new Spring 2024 campaign with the latest Ancora collection manned under creative director Sabato De Sarno.

Whilst the collection was showcased back in 2023, the campaign highlights the more minimal approach that the brand is taking with pieces including relaxed fit jeans, leather jackets and shorts, sleek overcoats, and oversize hoodies. The new pieces are clearly aimed at those looking for more of a straight and narrow representation of elegance.

Photographed by David Sims, the campaign features models Fadia Ghaab, Violet Hume, Jiahui Zhang, Ana Rossolovich, and Jiahui Zhang.