For their Valigeria campaign, Gucci creative director Alessandro Michele enlists actor Ryan Gosling as the face.

In the campaign video, captured by photographer/director Glen Luchford, Gosling opens the case only to discover a parallel universe. He then packs up his truck full of Gucci’s travel bags and heads off to a motel and beach to then set up the trunk by the water and enter into an alternate world. We’re certain this story will continue.