Director Floria Sigismondi and Gucci designer Alessandro Michele come together to create a new short video for the brand’s new Aria collection. Filmed on a flashing runway set, the latest pieces pull from Equestrian attire whilst still incorporating Michele’s love of 1970s aesthetics. The video concludes with models drifting outside in a surreal, dreamy environment equipped with horses and the whole nine. There is also the highlighting of Gucci’s collaboration with Balenciaga, which falls into Alessandro Michele’s idea of fashion hacking.
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