Supermodel Edie Campbell is the face of Celine’s new Summer 2024 campaign, which features the brand’s Tomboy collection. Already previewed via a sort of runway video shot in the prestigious Bibliothèque nationale de France back at the end of 2023, Hedi Slimane now unveils the campaign stills, photographed by himself.

The imagery features the gorgeous Campbell sporting an oversize v-neck sweater, loose cropped boyfriend jeans, baseball caps, relaxed fit shorts, and a leopard print fur coat. The brand’s Victoire bag also shares the spotlight.

The collection highlights creative director Hedi Slimane trying to find a balance between Parisian chic and street edge, which should go over well with those who teeter on the more conservative side of the fence. There is enough chilled elegance without crossing the bourgeois territory which makes the new attire work extremely well. It also hints at somewhat French traditionalism, while maintaining the grit that Slimane is known for.