Punks, flower children, surfers and bodybuilders have all found a meeting point in Gucci's Pre-Fall 2019 campaign. Filmed at an Ancient Greek location in Sicily that was once a gathering site for various people to talk the topics of the day, this campaign video gives a modern take on the area, now highlighting various counter cultures that would normally be more fitting for Los Angeles or London. The video features Australian rocker Amyl of Amyl and the Sniffers, as well as New York punk band Surfbort. The campaign was shot by fashion photographer Glen Luchford.
Manchester-based brand Phix is a company that we have been following for the past year. Capturing a true spirit of rock & roll, their clothing is crafted with exquisite tailoring and a style that fuses classicism and modernism in one sitting.
Bret Easton Ellis teams up with Saint Laurent to direct a short film titled 'The Arrangement'. The story revolves around the jealousy of two males who are both infatuated by the woman who shares the luxurious home with them. Emotions run higher when she goes from being romantically involved with one and then transcends to the second. Eventually it is unveiled that a third mystery character has also stepped into the mix. The film stars Tes Linnenkoper, Hopper Penn and Dakota Lindvall.
For their Spring/Summer 2019 Linea Rossa collection, Prada fuses sportswear and luxury boasting functionality. Minimal in design, the attire features waterproof and breathable fabrics, aligning style with innovation. To coincide with the collection, the Prada team have also shared the new campaign video. Directed by Daniel Sannwald, the visuals feature models Lineisy Montero and Jun Young.
Russian director Anna Radchenko has unveiled her new short film 'Kokosmos' which stars model Yana Dobroliubova. The experimental video treads between fashion and music. A visual roping between space and the blurred lines between perception and reality, 'Kokosmos' is a mind-bending journey of a higher state.
Actor Kris Wu and supermodel Karli Kloss star in the new Louis Vuitton Horizon Soft campaign. With videos coinciding with the release, the pair elevate in the air whilst surrounded by the stylish luggage. The LV rolling luggage, designed by Marc Newson, boasts a duffle bag or suitcase outer with a flat interior. With an aluminum trolley system in place, the light two wheel luggage is decorated with the signature Monogram.
Art Comes First and Fred Perry come together yet again for another collaboration. Drawing inspiration from the impactful culture and sounds of Jamaica, the ACF collective give a slight twist to the traditional Fred Perry twin tipped collar shirts, adding a patch and Art Comes First logo on the front and large text on the back. The packaging itself is worth the purchase, with the shirts folded in record sleeves, embodying the styling of classic reggae imaging.
French brand Saint Laurent introduce their new denim collection with a series of videos filmed by Gray Sorrenti. Featured are women's baggy shorts styled with the YSL frilly neck and lavallière tie blouse, as well as men's stretch black skinny denim jeans. The models in the videos include Anok Yai, Mad Mullins and Simona Kust.
For their spring 2019 collection campaign, British brand Allsaints head out to the American west, exploring the desert of Southern California. Keeping in stride with a rock & roll aesthetic, some of the pieces in the new collection include women's leopard print skirts, biker jackets and straight leg jeans. The menswear include revere collar printed shirts, leather jackets and the Pelhem loafers.
Burberry unveil their new Kingdom spring/summer 2019 collection by Riccardo Tisci with campaign contributions by six photographers. The first is by world renown Nick Knight who has directed the first video story. Capturing an air of elegance, the visuals are shot in a minimal yet stunning home surrounded by art work, with the collection consisting of gorgeous, warm earth tones.
