Punks, flower children, surfers and bodybuilders have all found a meeting point in Gucci’s Pre-Fall 2019 campaign. Filmed at an Ancient Greek location in Sicily that was once a gathering site for various people to talk the topics of the day, this campaign video gives a modern take on the area, now highlighting various counter cultures that would normally be more fitting for Los Angeles or London. The video features Australian rocker Amyl of Amyl and the Sniffers, as well as New York punk band Surfbort. The campaign was shot by fashion photographer Glen Luchford.