Aside from his illustrious music career, Harry Styles has also become a modern fashion icon. The singer has been tapped by luxury brand Gucci to star as the face of their 2018 autumn/winter campaign. Shot by Glen Luchford with Christopher Simmonds in charge of the creative direction, Styles is lensed at a fish and chips shop whilst surrounded by locals as well as pet animals. The new collection includes pinstripe and houndstooth suiting as well as a beige and red check wool coat.

Italian luxury brand Gucci and artist Ignasi Monreal come together for the new Gucci Hallucination …
Luxury brand Gucci continue their series 'The Performers' with the latest edition featuring legendary dancer Michael Clark. Filmed in Tokyo, the iconic punk-driven choreographer stylishly trek around the city performing in Love hotels and bath houses. Clark gives insight on his life regarding leaving Scotland and not fitting with the masses when he was younger. This fashion film is directed by Johnny Hardstaff, with the ChloƩ's 'Recall' featuring Ben Shemie played throughout the video.

Luxury brand Gucci and GQ Magazine bring forth their fifth edition of the film series …
The 70s are in full swing in terms of fashion and with Gucci's new Spring/Summer 2017 Campaign, the company enlist photographer Glen Luchford to direct their new short film 'Wild Days and Nights in Rome'. Aside from lions, tigers and giraffes calmly being petted and fed, the models trek the Roman streets with the brand drawing inspiration from figures such as American-born artist Cy Twombly who adopted Rome as his home and Italian actress Laura Betti. Have a look.
For their latest 'Cruise 2017' campaign video, high-end company Gucci find the sweet spot between luxury and early 80s British punk. Shot by Glen Luchford and filmed on the glorious site of Chatsworth House, the video features renowned actress Vanessa Redgrave, whose balance of elegance and cheekiness shines throughout the short fashion film. The Undertones' punk track 'My Perfect Cousin' is the soundtrack to the visuals.

For Gucci’s 2016 The Cruise campaign, the Italian luxury brand call upon director Glen Luchford …

Swedish pop sensation Lykke Li stars in the new Gucci short film “Just Like a …

Italian luxury brand Gucci gives a peak at their 2014 pre-fall menswear collection. With essential …

Martial arts, models and high fashion? That would be the case for Gucci’s new spring/summer …