J. Cole has been teasing the release of his album 'The Fall-Off' for quite some time now. After a rocky 2024, having found himself initially caught in the early storm of the Kendrick Lamar and Drake battle, releasing his Kendrick diss track '7 Minute Drill', then deleting it, after declaring that he didn't to participate in the battle after all whilst on stage, the internet scrutiny came at Cole like a barrage of bullets in a bloody war.