Skepta has made a name for himself worldwide, with countries like America fully embracing the grime superstar. In this video directed by Grace Ladoja, the North Londoner along with DJ Logan Sama, South London’s Novelist and more talk not only the sound but the importance of the Nike Air Max to the look of the culture. Some would also the Nike Air Max an official staple of the ‘road man’ uniform. Have a look.

AIR MAX – UNIFORM from Grace LadDja on Vimeo.