For the new Prada Spring/Summer 2024 ‘Days of Prada’ campaign, 40 models are captured in portraits shot by Willy Vanderperre to highlight the latest collection.
According to the company, the emphasis was to cut through the continual bombardment of ‘lifestyle’ adverts and concentrate on the actual clothing in its purest and most essential form. By opting for simple, beautiful portraits that capture the models and the pieces, the eyes are drawn immediately to the collection is sophisticated and timeless. Prada’s latest collection also follows a trend of brands concentrating on palettes of minimalism rather than flamboyancy.
The cast of models include Harris Dickinson, Kelvin Harrison Jr., Troye Sivan, Ajah Angau, Mica Argaranaz, Loli Bahia, Lexi Boling, Jolien Bosman, Oninyechi Chijoke, Sora Choi, Rejoice Chuol, Elise Crombez, Anica Cuca, Sanja Dalecka, Mathilde Denard, Dominika, Lina Emelianova, Farah, Selena Forrest, Elen Giunio, Nastya Honchrova Du Juan, Qin Lei, Julia Meseguer, Amanda Murphy, Julia Nobis, Ornella, Lila Pankova, Romi Peled, Eliza Petersen, Sascha Rajasalu, Laura Reyes, Alyosia Salamatina, Diana Skowron, Penelope Ternes, Denyse Tumukunde, Ilya Vermeulen, Freya Vervaet, Nikki Vrekic, Rianne Von Rompaey, Liu Wen, Anok Yai, and Lina Zhang.
