The Hugo Boss brand continues to bridge music and fashion together with three acts, who the company has worked extremely close with over the past year. Nina Kraviz, Kasper Bjørke and Stockholm-based group Kate Boy are participating in a new project called “Music Turned Upside Down!” in conjunction with the new HUGO Man Music Limited Edition fragrance. Each artist will remix a classic song of their choice, giving it a modern makeover. Those who purchase the fragrance will get access to a code which will enable all three remixes to be downloaded for free. The Hugo Boss company has also created a series of videos documenting the creative process of all three acts which you can watch below.

Visit the Hugo Boss eMag website for access to gallery photos.