French actress Léa Seydoux and American actor Michael Pitt star in Rag & Bone’s Fall/Winter 2013 campaign. Using the metropolis of New York City as the backdrop, photographer Glen Luchford shot the two in natural conditions using 16mm and 35mm film. Based on the idea of the freedom of choice, Luchford captured Seydoux and Pitt without any lighting or prop set ups. The final product was developed on hand printed images.