Parisian hat brand Larose depicts the ideal of effortless cool with their latest spring/summer 15 campaign video. Filmed in a home emulating a sort of 50s cool, the vid features model Michaël Leblanc, elegantly dressed in a suit whilst reading the newspaper and cutting fruit before stepping outside in Larose fedora to his classic car that won’t start. At the very end of the video it reads “Presque Parfait”, meaning almost perfect in French. The campaign video is directed by Jorge Camarotti.