Photo by Marco Hernandez

L.A. Witch have unveiled their latest single ‘Gen-Z’, taking from their forthcoming album Play With Fire, out August 21st on Suicide Squeeze Records. Pure, unadulterated rock & roll built on menacing guitar riffs, a sinister bass line and the sassy vocals of Sade Sanchez. The content of the tune deals with the current generation’s reliance on social media and the lacking of ways and other outlets to deal with the added pressures of it. ‘Gen-Z’ is the follow-up to L.A. Witch’s song ‘I Wanna Lose’, which was released last month.

Regarding the single, Sade Sanchez mentioned:

“‘Gen-Z’ is inspired by a series of articles mentioning the high rates of suicide amongst the Gen-Z due to the pressures of social media. At the same time I read about several music companies not doing well due to lack of interest in people to learn to play instruments. When I was a kid, music and guitar was my escape. Music was how I fought through my depressions. What will the future do to get through it? With constant pressure to be perfect and information/advertisements and brainwashing constantly being shoved in your face, you become a product of your environment. ‘Gen-Z’ is about being a slave to technology, specifically to our phones.”