Jenny Hval has always been one to walk her own beat creatively. With a new album on the way entitled Blood Bitch, the Norwegian artist taps into a sort of 70s horror aesthetic with her latest video ‘Female Vampire’. What appears to be a sort of ritual in which Hval and a group of women put their faces together whilst covered in sticky film, the vid was shot entirely on an iPhone.
Explaining the concept behind the visuals to ‘Female Vampire, Jenny Hval wrote:
“What does eternity feel like? How do you ‘live’ when there is no death? Usually, the vampire is depicted as a lonesome, all-knowing and ancient creature combining violence, aggressive sexuality and deceitful youth. The pack behind the video for ‘Female Vampire’ wanted to explore vampiric eternity in a different narrative: in a group of romancing friends. The vampire friends move through their hometown of Oslo, partaking in public and private rituals of moving together. We also wanted to combine ideas from old vampire trash movies and modern trashy iPhone videos, resulting in an enigmatic world of time-lapse like slow motion where everything is always moving, or moving on. Not there, or not there yet.”
Blood Bitch is out September 30th.