Jay-Z’s announcement of his new album titled “Magna Carta Holy Grail” came via the way anyone would have guessed the Brooklyn born rapper to state the news…during the Miami Heat vs. the San Antonio Spurs NBA Finals basketball game-and in the form of a commercial.

The Samsung commercial featured the likes of Rick Rubin, Pharrell Williams, Timbaland and Swizz Beats, hinting that this may be another powerhouse collaboration such as Jay-Z’s 2003 release “The Black Album”.

1 million Owners of the Samsung Galaxy phones will have the opportunity to download a customized app on June 24th and receive the “Magna Carta Holy Grail” LP for free on July 4th.