Campaign, Fashion
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Japanese Punk/Noise Band Bo Ningen Star in Alexander McQueen A/W 16 Campaign

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British brand Alexander McQueen pull inspiration from the 1970s Shinjuku club environment for their Autumn/Winter 16 collection. The company enlist none other than Japanese noise band Bo Ningen, as well as model Greta Varlese for the campaign itself. Shot by Harley Weir, Bo Ningen are styled in pieces from both the men’s and women’s collection, blurring the lines of gender. You can check out the collection at www.mcq.com.

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