Since the release of his latest album FEAR OF THE DAWN, Detroit rock & roller Jack White has been making his rounds not only with the press, but also number of live shows.

White has now shared the official video to his new single ‘What’s The Trick?’. Directed by Jason Lester, Jack and his band perform the track at a radio studio. From patrons at local barber shops to workers and guests at a diner, locals around the city are tuned in. This is also a reminder of the times when radio was an important factor of how people received new music.

FEAR OF THE DAWN is out now on Third Man Records.