EMA unveils the video for her haunting single ‘Breathalyzer’. Directed by Alicia Gordon, the story revolves around a girl and a girl riding in the backseat of a car whilst getting blasted out of their mind on drugs. Eventually the girl gets out of the car to find a restroom, eventually having to face herself and deal with her choices. The song itself is taken from EMA’s forthcoming album Exile in the Outer Ring, out August 25 on City Slang.

Touching on the video, director Alicia Gordon mentioned:

“The story in ‘Breathalyzer’ is very much an Outer Ring story. It’s about kids getting fucked up in the back of a midlevel sedan and driving through suburban landscapes. I especially wanted to present a non-moralizing view of a woman deciding to take drugs. In most media representations, if a woman decides to take a substance she usually loses control and something bad happens. She is punished for her choices. I wanted to acknowledge that possibility of danger, but in the end she is her own judge as she confronts herself in the mirror while tripping heavily.

By utilizing vague human interactions, sexual nuances and subversive body language the rest of the narrative is left to individual viewers’ devices. It was important to me to maintain a fairly high level of in-camera purity with lighting and lenses rather than rely on excessive filters and post production. Thus illustrating one woman’s chosen escape from reality and how it existentially functions beyond her experience.”