Leeds art-punk band Dead Naked Hippies have shared the video for their blazing single ‘Rare’. Directed by James Arden, the band perform the energetic track amidst red animated effects by Alice Backham.

Discussing the song, DNH singer Lucy Jowett said:

“It is a song about self love. I think we’re quick to judge the term & deem it laughable or irrelevant in fear of being arrogant, or weird. But if you take a hard look at the society we live in, it’s clear to see why so many people struggle to feel content in their own minds and their own bodies. I’ve always struggled with myself and it sickens me to think that so many other people feel the same. It needs to change.”