Cage The Elephant bring forth the latest video for their single ‘Cold Cold Cold’. Directed by lead singer Matt Shultz, the stark black and white clips feature what looks to be a combo of a sacrifice and a military medical experiment. It is a bit creepy to say the least. The track is taken from Cage The Elephant’s album Tell Me I’m Pretty, out now via Columbia Records.

Touching on the ‘Cold Cold Cold’ video, in a press statement Matt Shultz wrote:

“I think we’re all very prone to subscribe to a safe, surface level pursuit of happiness, keeping our adversities out of sight out of mind, in a way. We try to fix ourselves to fit into the social norm, and it is so easy to forget that in one way or another, the broken hearted are the beautiful ones.”