With summertime here, Gucci presents the Monte Carlo campaign representing the house’s new collection. Reflecting the luxury lifestyle, sun, and the overall atmosphere of the destination that’s been a hot spot for the rich for years, the visuals for the campaign brings a cheeky fun.

Various people spanning multiple age ranges lounge by the pool throughout the video whilst sporting pieces that include women’s animal printed bikinis, silk skirts, and twill shirts. The men’s collection include floral bowling shirts, sliders, and canvas linen shorts. These are appropriate uniforms for the season.