Photo by Puzzleman Leung

Taiwanese group The Fur. have announced the release of their new album Serene Reminder. Landing December 10th, themes surrounding the LP include finding a new way of living in a world that has now rapidly changed, as well as the perseverance.

The Fur. have alslo shared their new single entitled ‘Oh Why’, which will be featured on the upcoming album. A dreamy synth-pop gem, the song sparkles with the serene vocals of Yoz sitting atop of shimmering synths, a funk-driven bass line and upbeat drums. A sunny offering during these weird times, you can stream ‘Oh Why’ below.

Touching on the track, Yoz of The Fur. mentioned:

“I wrote ‘Oh Why’ to talk about the communications we feel hard to exchange. It’s like being in a relationship and you can’t get to know better of the other person, yet the connection in between still exists.

It is a bittersweet kind of emotion. It’s a situation when you feel lost in the physical world but secretly celebrate the attraction between people. The idea is transformed into a monologue-like singing in this song, interpreting the unsolved feelings.

‘Oh Why’ is produced by Yuchain Wang and recorded at MoriSound Studio in Taipei. It was a lovely time during the whole recording session. ‘Oh Why’ is very beautiful to me as it balances between light and heavy, confused and excited. It is a song that you can lock yourself up in the room and dance to. It is also a song you get to sing out the lyrics like yelling into the pillow. I hope people who listen to this song would also sense the projection they need, and soon able to clarify the true feelings in tough thinkings.

Despite all the obstructive moves, what is most important is the love we believe in. As I penned ‘the silent crystal speaks no extra conversation’, I am to express the most crucial and the most ignored power placed underneath all. I’d like to shout out to our producer Yuchain Wang, performers Zero, Cheyo, and Hungli Chen for making this song so lively and solidly in the right grooves.”