Having shared her collaborative single ‘Lament for Emmett Till’ with super producer Adrian Yonge, ALA.NI now unveils the official video for the song. Directed by ALA.NI, the animated visuals courtesy of RUFFMERCY feature the singer performing the song whilst moving around with grace in an entracing manner. The song itself serves as a commemoration of Emmett Till on the 65th year since his passing on August 28th, 1955.
Touching on the song, ALA.NI stated:
“It has been a real experience uniting with Adrian Younge on this Emmett Till protest project,” says ALA.NI. “We had to record outside of our normal way of working together, which is usually at his L.A studio. But due to COVID-19, we worked remotely. Me in Paris and London, Adrian in L.A. Something neither of us like to do, but we found a way, across the high seas, connecting our musical bond. The song is important to us both to deliver. The message needs to be heard. JUSTICE.”
Adrian Younge also touched on the death of Emmett Till mentioning:
“The death of Emmett Till illuminates the expendability of black lives in America. We must continue to highlight the atrocities that plague our system, this incident serving as a catalyst that galvanized the black community against racism and social injustice.”