Japanese clothing company Uniqlo are celebrating the diversity of London with their new ‘This Way To Utopia’ campaign. The brand has chosen six cultural ambassadors to star as the faces of the new ads, one being grime chief Skepta. The North London emcee will sit alongside BBC Radio 1’s Benji B, clothing designer Hana Tajima, photographer Cate Underwood, transgender model Munroe Bergdorf and film director Sean Frank. Shot by Rankin, the campaign will also coincide with the reopening of the Uniqlo Oxford Street storefront in London. Uniqlo have also partnered with the Tate Modern for a series of upcoming events.