For their latest #mycalvins campaign, Calvin Klein Jeans tap into the art of sexting, placing an emphasis on the edgy form of modern communication. Shot by Mario Sorrenti, each image is accompanied by provocative text conversations which are apparently inspired by real events. As told to WWD by chief marketing officer Melisa Goldie, the campaign takes a look at dating in the digital age, with the use of sexting transcending young adults. The ad features models Harmony Boucher, Aya Jones, Grace Hartzel, Ethan James Green, Torin Verdone, Laura Julie, Noma Han, Jamie Carpena, Tiana Tolstoi, Reid Rohling, Julia Van Os, Piero Mendez, Alessio P. and Imaan Hammam.