Swedish duo The Magnettes unveil the video for their current single ‘American’. Directed by Martin Åhlin along with The Magnettes themselves, the stylishly dressed ladies are filmed in a motel room in some clips whilst driving a pickup truck in others, which seems to reflect a particular representation of Americana. With the song being another mountainous pop cut, it wouldn’t be farfetched to see the single get placement for films or adverts.
Regarding the song itself, The Magnettes mentioned:
“Since we were babies we lived through our TV set. Growing up in a remote small arctic town in Sweden, the way out was American movies, music, sit-coms and reality shows. It taught us what love was and how to live the dream, and like junkies we swallowed it in chunks. The twist and turns of teenage drama, cute narratives and noble ideals that real life continuously fails to live up to. But “American” isn’t really about America at all. It’s about finding that rush, having that runaway ride-or-die feeling in your shitty hometown, abandoning that last shred of romance for a taste of the real thing.”