For the Gucci 100 Campaign video, the Italian brand celebrates the diversity of music and eras. From Fela Kuti to Ice Cube, Alicia Bridges to The Nurse, the Joshua Woods-shot visuals are trips through decades not only sonically but also with the clothing. Of course While Gucci has been at the forefront of 70s-inspired attire, the campaign also highlights the 90s with denim jackets and fishing style bucket hats.

The Gucci 100 Campaign video is not only entertaining but proves that creative director Alessandro Michele knows how to consistently and brilliantly blend a dash of cheek with style.