Amsterdam-based brand Patta reveal their 'Concept of Wind' video directed by Emmanuel Adjei. Highlighting pieces such as the graphic printed hoodies, images of models Mickey Cohen and Pearl Paula Owusu are filmed in a nocturnal setting with clips of their silhouettes at times matched with the dark, whilst other scenes feature curtains blowing in the wind.
L.A. streetwear brand Primitive unveil the trailer to their film 'Glamour', which explores the ideas and perceptions of modern glamour models in the UK. Shot in London, various girls discuss topics such as breasts and the diversity of girls that are portrayed in this specific niche industry. The short fashion film will coincide with Primitive's new line which includes bomber jackets, tees and caps all containing prints of the various models. Watch the trailer below.
Shoreditch Warehouse Sale 2 April 30-May 1, 2011, East London
