Tricky has collaborated with Jaga Buyan to launch the new clothing line Obia. Offering unique, hand-dyed attire featuring drawings and lyrics hand-painted by Tricky, the content on each piece will be eventually become songs. In regards to this new venture, Tricky wrote: "I've wanted to do clothing for many years. For my first album I created Tricky Wear but it didn't work out exactly how I wanted. I've known Jaga for many years and she knows what I like and what I don't, so working with her is what I needed to get this right. Moving forwards when writing new lyrics for an album, instead of losing bits of paper when on the road and in hotel rooms, I can send lyrics straight to Jaga and the words from Obia clothing will eventually become a song - real art clothing."