What happens when you have a female emcee whose sex appeal is just as strong, if not stronger than any of the leading acts in Hip-Hop, r&b and pop, yet actually has a rebel spirit that completely contrasts 90% of what's out in the market? You get Australia's Alphamama, who has recently shared her new track 'Ass In The Front', which is taken from her forthcoming EP 'Honey Fire'. Based on the title, one could be easily tricked into thinking this a typical song about well, big butts. However, Alphamama drops a counter attack on stereotypes of how femininity is currently viewed in this day and age. Produced by Ahmed Sirour, the song is a hype dose of Hip-Hop packed with energy and skilled lyricism.