New Zealand’s Madeline North better known as So Below returns with a new song titled ‘Hard’. Whilst maintaining her signature goth-infused sound, the track produced by Leroy Clampitt and Aaron Short is a bit edgier than previous work. Driven by dark, skittering synths, there is a sleek pop appeal swirling around North’s catchy melodies.
Touching on the track Madeline North wrote:
“‘Hard’ is definitely the most aggressive song I’ve ever written, with a pretty strong pop element. I love catchy pop melodies, if it doesn’t get stuck in your head it didn’t do its job!”