Photo by Zayira Ray

San Francisco artist Sheherazaad is now a member of the Erased Tapes family, having recently inked a deal with the imprint. Drawing inspiration from traditional Middle Eastern and South Asian music, she has unveiled her debut single on Erased Tapes titled ‘Mashoor’.

Produced by Arooj Aftab, the moody folk-driven sonics of ‘Mashoor’ acts as the musical bed of flowers for Sheherazaad’s dreamy vocals. The track also highlights the power and impact of that which is acoustic can truly have. Haunting at times, ‘Mashoor’ is a truly incredible record from the promising Sheherazaad.

Sheherazaad has also shared an accompanying video for ‘Mashoor’. Filmed in Brooklyn, NY, you can stream the visuals down below.

Touching on the origin of her name, Sheherazaad mentioned:

“She has been a favourite and beloved character of mine since childhood for her ferocious storytelling ability that saves lives. Also, in Hindi and Urdu, Sheherazaad translates to ‘Free City’. I love the idea of a person, especially a woman, being a kind of ‘city’ entity in and of themselves. In the South Asian context, this idea of ‘sheher’ (city) is more visceral with metropolises historically being centres for innovation, forward-thinking, and more social mobility for women specifically.”