With their new album When We Stay Alive currently out now, Minneapolis band Poliça have now shared the video to their song ‘Steady’. Directed by Lauren Josephine and Zoe Prinds-Flash, Poliça front woman Channy Leaneagh plays in the snow before strolling back to her house where she is met by playful children. The feel-good nature of the visuals iterates the idea that sometime it is good to simply be alive.
In a press statement regarding the video, directors Lauren Josephine and Zoe Prinds-Flash wrote:
“It was a joyful and very intimate collaboration for us, and the choice to work with all women was purposeful. We created an intentional environment of levity, play, and spontaneity, both for Channy in her movements and interactions between her children in their home, and for our shooting style. These chance moments of improvisation became some of our favorites.”