Manchester outfit Mandy, Indiana return with their latest single and video ‘Drag [Crashed]’, which is taken from their forthcoming debut album i’ve seen a way, out May 19th via the Fire Talk imprint.
Directed by Ella Margolin, the dark video features intense choreography that eventually transitions to a highly physical initiation of sorts, which all represents misogyny and it’s dynamics of twisted power. The song itself is a haunting 4×4 powered track that is nocturnal and eerie in sound. Definitely a killer offering from the band, we can’t hardly wait for the upcoming album to drop.
Regarding the single, Mandy, Indiana’s Valentine Caulfield stated:
“Drag [Crashed]’ is a collection of things that were said to me or about me because I’m a woman. From middle-aged men saying I would ‘pop some fly buttons’ to my dad and that he would need a gun to fend off the boys when I was a literal toddler, to educators telling me my shoulders would ‘distract the boys’ and I therefore needed to cover myself, and romantic partners trying to control my body, ‘Drag’ is a personal exploration of what it means growing up a girl.”
Touching on the video, director Ella Margolin shared:
“I spent a long time thinking about misogyny as a feeling; the power dynamics that lie at its core and the ways they manifest in our lives. I was thinking about the rituals that we take part in collectively; how natural these power dynamics can feel and how blindly we play them out in our day-to-day. I really wanted to explore the violence implicit in these moments and the feeling of inevitability that underscores them. This inspired the idea of creating some form of ritualistic snog. I wanted to portray a degree of the complicity we all have in these rituals – the weight of their inevitability. I didn’t want it all to be about struggle. I wanted to represent a range of responses – apathy, fear, pride, shame, validation etc. – they all feel so present in our lives and in our engagement with these power dynamics.”