London emcee J The Exodus provides the soundtrack of motivation with his latest video ‘Beastmode’. Directed by Global Faction, the high contrast, black and white visuals features J training for a boxing match, displaying dedication and discipline which resonate within the context of the song itself. The track is taken from J The Exodus’ new EP Heart’s Desire, out January 31st.
Touching on ‘Beastmode’ J The Exodus wrote:
“This song personally represents determination and perseverance. The sport of boxing itself is a lot to do with heart and coming back from adversity, which for me is something every person can apply to life itself. We all, at times, need to dig deep and pull on that inner ‘Beast Mode’ mind-set to come through difficult times and situations.”