L.A.-based artist Glüme is scheduled to drop her debut album ‘The Internet’ on April 30th. Forthcoming on Italians Do It Better, Glüme has previously shared the song ‘Get Low’, which is taken from the new record.

Today, she has unveiled her new single and video titled ‘What Is A Feeling’. Directed by We Suffer For Fashion Films, the visuals feature Glüme performing the track on a decorative set of what is supposed to be the Heartbreak Hotel. The amazing set design uses a palette of reds to compliment the singer’s fashion styling, which is decorative and stunning.

Regarding the song, Glüme stated:

“I had a doctor once tell me my feelings were doing my heart more harm than good. I left wanting to completely disassemble my emotions and throw them in the trash. I studied emotions from physical and philosophical perspectives to see if I could outsmart them. But feeling less wasn’t an option.”