London-based artist Douglas Dare uses his art as a vehicle to challenge ideas behind perceptions of reality, sexuality and restructuring. Unafraid to push the boundaries of music and visuals, Dare unveils his latest video ‘New York’. Using 3D to create a landscape of a dark city dictated by the mood of the song, the vid is directed by Dan Jacobs, with the song taken from Douglas Dare’s forthcoming LP Aforger, out October 14th.

Touching on the idea behind the video, Dan Jacobs wrote:

“The idea of alternate/parallel realities is something I have always enjoyed exploring in my work, and there was a big cross over with the themes Douglas was exploring on his new record and particularly the track ‘New York’.

Working in 3D enabled us to stick very close to the original ideas behind the track – the idea of a fragmented/distorted or romanticised memory of a place, and being unable to distinguish between what was real and what is imaginary, or influenced by other imagery.

By 3D scanning Douglas we were able to directly insert him into the world we created, which opened up some really interesting ways of exploring his conflict with the environment.

The song’s got a real moody/noir tone to it, with these great explosive moments which was a great dynamic to work with visually. I wanted to create something really atmospheric and surreal, whilst making sure it was hard hitting and felt human and real.”