With their new album Another Eternity landing March 3rd on 4ad, Canadian duo Purity Ring have recently shared a new song entitled “Begin Again”. Combining elements of pop and dark electronica, the band are definitely aiming at the charts with this one, which hey, isn’t always a bad thing per se.

Along with the digital releaase of Another Eternity, there will also be limited edition white vinyl records for sale which you can purchase on the 4AD e-store.