Denver artist Isadora Eden is gearing up for the release of her forthcoming debut album forget what makes it glow, out July 14th.

Having previously shared her single ‘Still’, Eden now unveils her latest track ‘bloodymary’. The tune finds the singer bridging the sounds of shoegaze, indie, and even a tad bit of grunge into one lush concoction. Lyrically the song deals with the yin and yang of life happening all at once.

Isadora Eden has also shared an accompanying animated video to the ‘bloodymary’. The vid is directed by Jef Caine.

Regarding the track and video, Isadora Eden said:

“It’s about the dissonance of having really good and really bad things happen to you simultaneously, for example planning a pool-based staycation the day your city has the worst air quality in the world, or having a really great night and waking up to find your cat has died. The video is animated by Jef Caine and uses pictures by Jordan Altergott—it continues more of the spooky surreal feeling from our previous videos. We also used some of the stills from this video for our LP merch!”