Pop star Britney Spears is the face of Kenzo’s new La Collection Memento N°2 campaign, shot by world renown photographer Peter Lindbergh. Shot in the city of Los Angeles, the Spears exudes a heap of sexiness whilst delivering a playful manner to coincide with the brand’s style of quirk.

Drawing inspiration from the brand’s 1986 runway debut of their collection of jeans, the collection includes women’s cropped sweatshirts, bamboo tiger t-shirts, denim trucker jackets and kimono tops. The men’s collection features high-waisted, wide leg denim keans, Bermuda shorts and cotton espadrilles.