As Bria Salmena is ready to drop her new album Big Dog on March 28th via Sub Pop, the Canadian artist has squeezed out one more single and video before the release titled ‘Rags’.

Directed by Julia Hendrickson and Justin Aranha, the video depicts people in an establishment seemingly enjoying themselves by participating in various activities. Noticing some of the women in the place nude, Bria Salmena finds her way into a hallway where every woman there is naked, in which she opts to strip everything off as all the woman engage in a raging mosh pit. The visuals can be seen as a representation of the current social climate.

Touching on the song, Bria Salmena said:

“In writing Rags and developing the video concept in collaboration with director Julia Hendrickson, “accommodation” revealed itself as the foundation of the rage we were both drawing inspiration from. Altering your values to accommodate external expectations was a feeling I knew all too well from my adolescence. When I realized I was losing myself, as an adult, to the same vices of external validation, I felt like an angry teenage girl all over again. As a way of reconciling this self-awareness, I sat in my bedroom and tried to write a song my fifteen-year-old self would want to hear.”

In regards to the video, Julia Hendrickson mentioned:

“When I first heard “Rags,” I was moved by its raw anger, intensity, and sexuality—a fierce, youthful, and self-assured energy. I knew I wanted the video to capture those same qualities. There’s so much to be angry about right now, and Bria’s rage carves out a space where you can scream alongside her.”