Inspired by the love movement of the previous season, fashion house Balmain go a step further with the concept of love by pairing siblings together for their Fall/Winter 2015 advertising campaign. Shot by Mario Sorrenti, the ad features brothers Armando and Fernando Cabral, sisters Joan and Erika Smalls, Bella and Gigi Hadid, as well as Kylie and Kendall Jenner. The art direction is handled by Pascal Dangin of KiDS Creative.

Going into depth regarding the new campaign, creative director Olivier Rousteing wrote:

“This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign.

While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.

Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.”