Enlisting some of the top models in the industry, fashion company Balmain reveal their latest spring/summer 2015 advertising campaign. Shot by Mario Sorrenti, supermodels Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober act in various scenes of what creative director Olivier Rousteing considers the pop reality of now. From playing video games to heated fights, each model exudes sexiness and strength, all attributes of the ‘Balmain Army’. The creative direction is handled by Pascal Dangin of KiDS Creative.