‘RiRi’ gives a behind the scene look at her latest campaign for her Autumn/Winter 2016 FENTY PUMA by Rihanna. Shot by Willy Vandeperre, the campaign features models Fei Fei Sun, Sang Woo Kim and Cong He. Pulling inspiration from Japanese street culture, the dark themed collection was presented at New York Fashion week with a range of footwear and clothing available for both men and women.