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Watch Gucci’s The Cruise 2016 Campaign Video

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For Gucci’s 2016 The Cruise campaign, the Italian luxury brand call upon director Glen Luchford to highlight the company’s retro-styled collection. What you have here are continual panned camera shots of models dancing in slow motion in a villa on the outskirts of Florence. Vibrant prints on skirts, tops and track suits all contribute to creative director Alessandro Michele’s classic vision for the brand’s latest offering.

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