Italian street wear brand GCDS enlists none other than Pamela Anderson for their Spring/Summer 18 campaign fashion film. Directed by Nadia Lee Cohen, Anderson is joined by the likes of Brook Candy, Caroline Vreeland and more. Titled ‘Bumfuck Nowhere’, the short film is a bizarre and wild ride through a hyper-surreal, dystopian house full of kids partaking in everything from glue sniffing to prostitution. It sits somewhere between ‘Gummo’ and ‘Pulp Fiction’ with Pamela Anderson ultimately getting shot. The film features GCDS’s sparkling and flamboyant collection packed with a youthful sensibility and gaudiness.