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Noga Erez ‘Toy’ Video

Israeli artist Noga Erez will drop her debut album Off The Radar on June 2nd via the City Slang label. Following-up her explosive tracks ‘Dance While You Shoot’ and ‘Pity’, Erez now unveils the video for her third single ‘Toy’. Directed by Hen Makhluf, the visuals feature Noga and two guys busting a few dance moves on a rooftop in Tel Aviv.

Regarding the new single ‘Toy’, Noga Erez wrote:

“‘Toy’ is sung from the point of view of someone who has inherited leadership, regardless of their talent or experience.

The lyrics, while short, are meant to show the contrast between someone who disowns his “crown” vs. someone who embraces the privilege, entitlement and influence and uses it for their own personal needs. They become self-absorbed and destructive. Showing how quickly and easily power can corrupt a person.”

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